Project: Experience Design
Role: Experience Designer, Products Designer, Photographer
The UNIQLOLLIPOP Project is a campaign to enhance and improve the marketing influence of UNIQLO in the New York area. Lollipops are colorful, fresh and sweet and this is the image that UNIQLO presents in its current summer marketing campaign.
UNIQLO is searching for a strategy to better combine their offline store platform with their online shopping one. These coupons would be very easy and economical to use on UNIQLO’s online platform.
Uniqlo New York needed some help with their marketing challenge for a brand to be global and yet feel local is no easy feat, as well as the challenge to align with Uniqlo’s global marketing strategy on creating an integrated digital retail experience and innovation
Apply UNIQLO’s strategies to this campaign
Also apply new strategies to this campaign