The UNIQLOLLIPOP PROJECT is a campaign to enhance and improve the marketing influence of UNIQLO in the New York area. Lollipops are colorful, fresh and sweet and this is the image that UNIGLO presents in its current summer marketing campaign.
UNIQLO is searching for a strategy to better combine their offline store platform with their online shopping one. These coupons would be very easy and economical to use on UNIQLO’s online platform.
Role: UX Designer, Products Designer, Photographer Project: Experience design, Product Design
Lollipop Tag was designed to use at clothes store such as UNIQLO. By putting coupons in lollipops customers are invited to an interesting, sweet, surprise shopping experience at UNIQLO. While enjoying their lollipops, customers will discover the coupons that have a QR code. The code can be scanned on their cell phones in order to get the promotion. So, colorful, fresh, sweet, lollipops are matched with colorful, fresh, sweet clothing.