Tag_branding-20.png

The Hope Tote

Project: Product Design, Branding

“The Hope Tote” is a tote bag with the text “I AM  A_______; I WANT TO BE A_______.” Using an erasable marker on the outside of the bag, users can change these titles whenever they would like. With the sharpie attached to the bag, users can write down their present role as well as the role they aspire to. I came up with this idea with the goal to design something that can reflect young adults’ restless minds.

Tag_branding-22.png
IMG_8625_V3.jpg
Demo.gif
Tag_branding-26.png
Mockup_Ad_Campagin_Website_01.jpg
Mockup_Ad_Campagin_Website_02.jpg
Tag_branding-18.png
Tag_Mockup.PNG
Tag_branding-05.png