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The team was also inspired to manufacture this candy to combat urgent environmental issues—particularly those that are a result of people’s dangerous consumption habits. One of the largest contributors to excessive water usage and greenhouse gas emissions is our reliance on meat as our primary source of protein. After extensive research, the team found that bugs are a sustainable and healthy alternative for protein. They added, "nowadays, children need to explore alternative sources of protein in order to live sustainably. Gummy Bugs builds our children’s portfolio of foods that they can eat as they grow into a changing world.”

GUMMY BUGS

 

Team: Juho Lee, Louis Elwood Leach

Project: Design Research, Product Design, Branding,

Experience Design

Role: Design Researcher, Graphic Designer, Product Designer,

Experience Designer


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PRODUCT

BRANDING

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PROCESS